Korean tour company is the latest international strategy to actively participate in major overseas exhibition game, a collective initiative to showcase its popular way to enter the international popular masterpiece.
From the 18th to 21 (Korean time) for Europe's largest game show --- Game Show this month in Cologne from 26 to 28, held in Seattle, USA, PAX 2011, Korean tour companies throughout Europe and around the figure . Game Show in Cologne, Germany which is the same E3 game show and the Tokyo Game Show the world's three famous game show, but collectively Korean tour companies to participate in the 2011 Chinajoy last month is set up specifically for East Asian players online exhibition.
NCsoft will launch the show in two "battle 2" demo version. NCsoft North America Arenanet R & D as a masterpiece, this game is selling 700 million to the global "battle" as the basis, the show will be two players with five races for the seven professional trial experience.
In addition, Carbine Studios also just come out.
In addition, in the Japanese market to achieve impressive results Bluehole new tour "TERA", full-scale attack by two exhibitions in Europe and America, and the game at the end of closed beta, open beta in spring next year to do all the groundwork.
Bluehole said the company players in Western Europe and North America through the different game players to differentiate the contents of the conservation building to suit the local story and game players to re-create the game version of the two regions.
Korean tour companies in addition to frequent participation in international game show to promote his new tour, there is a purpose that is expanding in overseas markets, increase awareness, become an international enterprise.
NHN is the company's game portal Hangame frequent exhibitors for this purpose. It is reported that, Hangame will bring "ASTA", "sea of fire escape," "Fishing King" and "Hero Throne 2" to participate in four games in addition to all other G ★ 2011 international exhibition. It is reported that the company goal is clear, by four outstanding works to deepen the impression in the minds of the players, to expand its international influence.
An industry source said, by constantly attend the show, Korea's travel business for themselves and carry out effective publicity game. Which, through a number of large-scale and influence of the show, but for these companies' international dream. "Icing on the cake." South Korea has become a game show tour companies "free" to promote their best weapon is one of its new strategy to enter the international market.
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