NHN second-quarter earnings: sales of 524.6 billion won

South Korea's NHN Corporation today announced the latest international accounting standards based on the calculation of the company's second quarter earnings, second quarter operating income (sales) 524.6 billion won, 151.6 billion won operating profit, net profit of 114 billion won.
Which Naver search terms based sales accounted for 52% of revenue, accounting for 30% of game sales, all kinds of display advertising sales accounted for 14%, other 4% sales career.
 

 

Search business revenue rose, thanks to the introduction of new ads Naver and then quietly popular PPC Korea publicity. Search business rose 32% over last year, up 8% over the first quarter.
Put through all kinds of high-quality display advertising the new product development, to obtain 15.3% growth over the previous quarter increased by 12.2%.
Division games are more bleak, the impact of off-season by the South Korean online game revenue increased by 0.7% over last year, but compared with the previous quarter, plunged 7 percent, marking the largest decline of the record.
NHN Korea's second-quarter sales of 450.7 billion won in overseas markets, sales of 711 billion won, up 18.1% (last year) and 32.2% (over a quarter).
But it is a headache, although the overall sales on the company steadily increased, but because of advertising costs and labor expenses are huge, NHN currently over the previous quarter net profit fell 9.3%.
NHN metallographic representative constitution, the expansion of the search area is a good news for the company, and through continuous integration, innovation will continue to be fixed Naver search, SNS service and support all aspects of the mobile phone business operations to enhance market competitiveness. In the future, the company will focus on strengthening the mobile information services.
Also learned that, due to the poor performance of online games division, NHN headquarters furious. Its topic as "TERA" the annual sales from 800 in January 1000 projected adjusted to 600 billion won to 800 billion won (May Q1 earnings), NHN again today "TERA" the amount of annual pre-cut, cut after, "TERA" annual budget of only 50 billion won revenue, earnings reports every time, "TERA" will be pre-cut a large part of income, but also allows players to worry about the future NHN will give up the game.


Learn more information about tera from: http://teragoldguide.blog.com/2011/08/13/tera-u-s-service-promise-to-be-the-most-successful-korean-online-games-in-north-america/